GLOBALSHOP: Viaro infrastructure displaying Mitsubishi interactive technology VIARO HIGHLIGHTS TECHNOLOGICAL INNOVATION TO CREATE DESIGN RESPONSIVENESS IN RETAIL ENVIRONMENTS Las Vegas, NV - March 21, 2005
Viaro, a Herman Miller company, is featuring at GlobalShop 2005, an innovative store infrastructure that alters the way in which designers, architects, builders, engineers and manufacturers converge to build flexible and scalable space to meet their customers' dynamic needs. Viaro catalyzes a new generation of radically flexible interior space design by combining a new, open, modular building power infrastructure with off-the-shelf space making elements and building products and services. Viaro also brings integration and manufacturing capabilities to enable designers and builders to create whole environments that are rapidly and inexpensively reconfigurable.
"Herman Miller has a long history of design responsiveness to social change. In the late 1960's the Action Office system was designed to help facility managers integrate emerging data technologies to the desktop and to organize the office workspace to meet changing work styles," said Kevin Han, Viaro President. "Fast forward forty years to the creation of Viaro and the next-generation of radically flexible design to address the problem of space rigidity. In today's retail environment, Viaro recognizes a critical inflection point in the very meaning of the retail experience and an opportunity to add value in a number of potential directions .It will be evolved collectively by a community of architects, designers, engineers, builders and manufacturers who believe that space can respond to the changing ways that people work, play, shop, heal and live."
Viaro recognizes the need for retailers with a strong brand identity to create and refresh dynamic store experiences and to program responsive merchandising strategies for their customers. Today, these brand leaders and their creative partners are challenged in what they can design into the store experience by rigid, hard-to-reconfigure spaces. The new Viaro infrastructure will enable radically flexible retail experiences to be designed, built, programmed and scaled across multiple sites. Once in place, the Viaro infrastructure will empower store managers to reconfigure their stores more quickly and inexpensively in response to customer lifestyles and merchandising cycles. Ultimately, retailers will be able to generate more revenue and faster turns of inventory by optimizing the use of the store space.
In other retail environments Viaro enables storeowners to maximize the advertising and promotional dollars generated from brands present in their stores by enlarging the number and range of media vehicles and media locations available to them. The Viaro infrastructure enables an easy integration of a wide array of digital displays and other customer facing technologies and scales to multiple site solutions through a common open power and data distribution infrastructure.
About Viaro,
Started in 2004, Viaro provides a community of designers, architects, builders, consultants and manufacturers with the ability to create a responsive infrastructure, allowing unprecedented insight and control over physical environments. The modular, mobile and programmable Viaro infrastructure provides a means for effectively adapting and changing building interiors as needs change over time.
About Herman Miller
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viaro news May 5, 2005 viaro sponsors Harvard seminar Designing Learning environments in the Digital Age March 21, 2005 viaro highlights technological innovation to create design responsiveness in retail environments April 7, 2005 designing for high performance" exhibit at cooper hewitt museum showcases kva's smart textile wall and herman miller's viaro infrastructure viaro links www.globalshop.org www.merl.com Cooper Hewitt museum www.cooperhewitt.org www.kvarch.net Coming soon: Viaro will be present at upcoming SEGD Conference +Expo in New Orleans, June 1-4, 2005 www.segd.org |
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