"In the last couple of days, we've just been blown away by the huge number of views of the video and the enthusiasm of the audience at MacRumors.com for the Click.TV functionality," said Mike Lanza. "The audience searched and jumped to specific parts of the video where Jobs said `cool,' for instance, and bloggers added their running commentary about Jobs' performance on stage."

The Click.TV Player technology is applied to existing video in Flash format by someone who wishes to create commentary about what’s on screen. During the initial beta phase there is no cost for individuals to use the technology, and integration is a simple matter of filling out a form at www.click.tv and copying/pasting self-generated HTML code. No software installation is required. Those computer users watching Web content in the Click.TV format need not download any special applications to view the resulting annotated video content beyond the Adobe Flash Player that most Internet users already have. The Click.TV Player works in Mac and PC formats and is available for numerous languages around the world including English, Japanese, Chinese, Norwegian, and most European languages.

About Click.TV
Click.TV is the brainchild of Stanford grad and amateur videographer Mike Lanza. Based in San Francisco, Click.TV is dedicated to bringing true interactivity to Web video. The Click.TV Player allows users to browse and search through content inside a video, attach comments to specific video segments, share their own personal highlight reels of Web video, and more. Hundreds of Web sites, ranging from educational to entertainment and sports, are currently using Click.TV’s interactive player. For more information go to click.tv.