Click.TV, an online video tools provider delivering interactivity in video, has been selected by Adobe Systems Incorporated (Nasdaq: ADBE) to have its white paper on the future of video published on the Adobe Web site.

"The Web is the ultimate nonlinear medium because users control when things happen," writes Mike Lanza, founder and CEO of Click.TV, in the article. "They are accustomed to jumping from place to place and consuming content in small portions. As the Web has evolved from its static-text and graphics-based roots, video has become enormously popular.

"Unfortunately, technology for Web video has not yet embraced the nonlinear nature of the Web; viewers are generally limited to a simple play/pause interface. As a result, videos on the Web tend to be short, whether user-generated clips or excerpts of longer originals. For example, the typical length of a video on YouTube is about two minutes long.

"The wild success that Web video has achieved in the last year has left behind the majority of existing video content – millions of videos longer than two minutes. The article describes how to address this issue by putting users in control to create a nonlinear experience consistent with the Web."

More at www.adobe.com/devnet/flashmediaserver/articles/clicktv_web_video.html

About Click.TV
Click.TV is the brainchild of Stanford grad and amateur videographer Mike Lanza. Based in San Francisco, Click.TV is dedicated to bringing true interactivity to Web video. The Click.TV Player allows users to browse and search through content inside a video, attach comments to specific video segments, share their own personal highlight reels of Web video, and more. Hundreds of Web sites, ranging from educational to entertainment and sports, are currently using Click.TV’s interactive player. For more information go to click.tv.