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MAX award | Best Media and Entertainment Application of the Year


MAX award

Best Media and Entertainment Application of the Year
Las Vegas, Oct. 25, 2006 – Click.TV, an online video tools provider delivering interactivity in video, has been named a 2006 MAX Award winner by Adobe Systems Incorporated (Nasdaq: ADBE) for its Media and Entertainment application. Selected from hundreds of submissions from leading businesses and developers worldwide, Click.TV demonstrates the most innovative, groundbreaking Media and Entertainment application built with Adobe solutions in the past year.

"Click.TV is helping redefine how people experience video on the Web," noted Adobe Systems Inc. at its annual MAX Awards. "The Click.TV interface goes beyond the usual play/pause interface. The result is a more dynamic, nonlinear online experience."

"Online video is not TV on the Internet and Web publishers recognize that their audience don't just want to sit back and watch – they want to interact," said Mike Lanza, founder and CEO of Click.TV. "And so enabling the online audience to browse, search, easily navigate through a video, and add their comments about what's happening in the video is critical for Web publishers."

Hundreds of Web sites, ranging from educational to entertainment and sports, are currently using Click.TV's interactive player. "This award is great recognition for this innovative product and the success of our customers."

About Click.TV
Click.TV is the brainchild of Stanford grad and amateur videographer Mike Lanza. Based in San Francisco, Click.TV is dedicated to bringing true interactivity to Web video. The Click.TV Player allows users to browse and search through content inside a video, attach comments to specific video segments, share their own personal highlight reels of Web video, and more. Hundreds of Web sites, ranging from educational to entertainment and sports, are currently using Click.TV’s interactive player. For more information go to click.tv.



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