"We were able to enable ThinkProgress to add commentary responding to specific parts of the State of the Union. The audience loved that," said Mike Lanza, founder and CEO of Click.TV. "The audience also really liked the ability to browse through the indexed parts of the video, search the video on an issue they care about – `healthcare,' for instance – and jump to those parts of the State of the Union that talks about `healthcare.'"

The Click.TV Player technology is applied to existing video in Flash format by someone who wishes to create commentary about what’s on screen. During the initial beta phase there is no cost for individuals to use the technology, and integration is a simple matter of filling out a form at click.tv and copying/pasting self-generated HTML code. No software installation is required. Those computer users watching Web content in the Click.TV format need not download any special applications to view the resulting annotated video content beyond the Adobe Flash Player that most Internet users already have. The Click.TV Player works in Mac and PC formats and is available for numerous languages around the world including English, Japanese, Chinese, Norwegian, and most European languages.

About Click.TV
Click.TV is the brainchild of Stanford grad and amateur videographer Mike Lanza. Based in San Francisco, Click.TV is dedicated to bringing true interactivity to Web video. The Click.TV Player allows users to browse and search through content inside a video, attach comments to specific video segments, share their own personal highlight reels of Web video, and more. Hundreds of Web sites, ranging from educational to entertainment and sports, are currently using Click.TV’s interactive player. For more information go to click.tv.